Website evaluation: consistency between website presence and strategy

Wen-Chih Chiou, Chyuan Perng and Chin-Chao Lin

International Journal of Information Systems and Change Management, 2009, vol. 4, issue 1, 66-84

Abstract: Our review shows that most studies conducted user-based surveys to examine a website, but very limited researches addressed web strategic issues on website evaluation. The authors proposed a strategic framework to ensure consistency between web strategy and actual website presence. To build up a strategic framework, we integrated web strategies and a hybrid marketing and information technology criteria into an online transactional process. The framework was designed for application towards a specific website in regards to its goals and objectives, not for an industry or the internet in general. This strategic framework implementation was illustrated by a travel website evaluation and results were discussed.

Keywords: website evaluation; web strategies; e-commerce; electronic commerce; Taiwan; tourism; tourist information; worldwide web; internet; strategic frameworks; web presence; marketing; ICT; information technology; communications technology; online transactional processes; travel information; change management; management information systems; MIS. (search for similar items in EconPapers)
Date: 2009
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