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Challenges and strategies for start-up social movement organisations: the case of a new Canadian climate change advocacy group

Deborah De Lange

International Journal of Innovation and Sustainable Development, 2017, vol. 11, issue 2/3, 191-212

Abstract: When a group of Canadian scholars formed an organisation advocating solutions for climate change in a national environment generally not supportive of climate activism, an opportunity arose for a unique case study that could contribute to social movement theory. Research has rarely developed theory on start-up social movement organisations (SMOs) facing conditions antithetical to survival. This research considers challenges and possible strategies for a new start-up SMO together with some implications for the SMO of the multi-level pressures within the SMO's organisational field. This case study suggests that a legitimacy seeking start-up SMO is vulnerable to oppositional external influences leading it to self-censorship. Despite international messages opposing local ones, the local environment has a strong effect on the new SMO attempting to influence local constituents.

Keywords: social movement theory; case study; start-up social movements; Canada; climate change advocacy; advocacy groups; climate activism; legitimacy seeking; external influences; self-censorship; local environment. (search for similar items in EconPapers)
Date: 2017
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