To elicit youth preferences for travel packages: a conjoint approach

Vikas Nath, Mayur Taneja and Noopur Saxena

International Journal of Innovation and Sustainable Development, 2022, vol. 16, issue 3/4, 490-511

Abstract: Tourism sector is growing magnificently. The best way for the travellers to explore a destination is through travel packages. Since young generation are frequent traveller, an attempt has been made to investigate the effect of various tour package attributes on younger generation willingness to purchase the tour package. The paper examined factors namely, payment preference, budget, days, destination, mode of transport and motivation to purchase, in influencing youth preference towards various travel packages in Delhi/NCR region. 180 respondents were surveyed. Conjoint analysis has been applied to examine the importance that youth attached to different factors and to various attributes within different factors. The finding of this study recognised the perfect combination of attributes that should be offered to the customers in order to satisfy them. This will help the marketers to offer the best deal which will attract the customers and also maximise customer retention.

Keywords: travel packages; conjoint analysis; young generation; all-inclusive package; youth preferences; tourism. (search for similar items in EconPapers)
Date: 2022
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