COVID-19 pandemic roles on consumer behaviour towards sustainable transitions: a retail industry survey

Ali A. Salah, Amgad S.D. Khaled, Khalid Alomari, Mosab I. Tabash and Abdulmalek M.M. Saeed

International Journal of Innovation and Sustainable Development, 2023, vol. 17, issue 1/2, 44-66

Abstract: In this paper, we offer some initial examination on how Covid-19 pandemic impacted the consumer behaviour towards retail sector in India. We argue that Covid-19 pandemic offers a great opportunity for businesses. We also discuss some potential directions of how consumer sustainable decision making will be shifted to due to the pandemic. In this paper the data is collected from various Indian consumers from different cities who made purchases from organised retail store. In our discussion of consumer behaviour we outline how COVID-19 has impacted retail sector and also the behaviour of the consumers towards sustainable transitions. It has been seen that consumers interest have been shifted towards retailing, online payments, sustainable food habits, and sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers prefer during this pandemic.

Keywords: COVID-19; consumer behaviour; retailing; online payments; Indian markets; sustainable lifestyle; sustainable buying habits; sustainable food habits. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=127967 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijisde:v:17:y:2023:i:1/2:p:44-66

Access Statistics for this article

More articles in International Journal of Innovation and Sustainable Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().