Social enterprise marketing strategies' to achieving sustainable development goals in an emerging economy: lessons from emerging economies

Jashim Uddin Ahmed, Quazi Tafsirul Islam and Asma Ahmed

International Journal of Innovation and Sustainable Development, 2024, vol. 18, issue 1/2, 187-205

Abstract: The paper focuses on the social business enterprise model that has recently gained significance in Bangladesh using case study methodology on GDFL, a French-Bangladeshi joint venture. The purpose is to evaluate and establish whether similar social business models can be implemented in developing and transitional economies to address poverty issues and achieve several sustainable development goals (SDGs). The authors intend to establish how social businesses impact economies and improve people's lives. Based on this article, it can be argued that GDFL is a social enterprise that utilises the blended revenue approach to remain economically sustainable. The multifaceted GDFL initiative positively contributes to sustainable development across the value chain and in achieving SDG 1, 2, 3, 8. This can also be successfully implemented in similar developing and transitional economies in Asia and Africa. Using Grameen Danone as an illustration, the study explores the nature, operations, objectives, and implications of social businesses.

Keywords: social enterprise; Bangladesh; Grameen Danone; BOP; SDGs; sustainable development goals; social business; strategy. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=135241 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijisde:v:18:y:2024:i:1/2:p:187-205

Access Statistics for this article

More articles in International Journal of Innovation and Sustainable Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().