Green new product development and supplier involvement: strategic partnership for green innovation

Ki-Hoon Lee and Ji-Whan Kim

International Journal of Innovation and Sustainable Development, 2012, vol. 6, issue 3, 290-304

Abstract: Integrating environmental concerns into New Product Development (NPD) have become a strategic issue for corporate competitiveness. Despite increasing attention of green products in supply chain management, there is a gap between emerging green NPD and existing mainstream NPD literature. In attempting to bridge this gap, this study presents a case where the Korean Electronics and its key suppliers succeeded in managing environmental challenges and developing a green refrigerator through a collaborative relationship. A case study approach is used to develop a better understanding of the NPD process and the critical factors that contributed to the realisation of a green refrigerator. This study found that critical success factors for green NPD include technology and management factors, as well as cooperativeness and power balance for collaborative relationships. This paper suggests a route to practicing mutually beneficial final manufacturer-supplier relationships through green NPD activities.

Keywords: environmental regulations; green innovation; green NPD; new product development; supplier involvement; supply chain management; SCM; green products; collaborative relationships; critical success factors; CSFs; electronics industry; case studies; sustainability; sustainable development. (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (4)

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