 Assessing financial viability of the freemium model for supply chain service value networks: a case study of the container management service industryKonstantinos Panou International Journal of Integrated Supply Management, 2015, vol. 9, issue 3, 137-177 Abstract: While service value networks (SVNs) continuously seek new linkages among partners to create value, service providers are compelled to restructure their business models to become more customer-centric. A consequence of this has been a shift from the traditional focus on production to a focus on relationship building with clients and suppliers. This implies the assessment of customer lifetime value (LTV) and the alignment of business strategies with customers' worth to the network. To address this issue, we develop a customer LTV model customised to the business requirements of SVNs with the aim to help service partners in assessing the viability of their networks. By merging the conceptually rich LTV approach with the more innovative 'freemium' business model concept and by applying it to a supply chain SVN, our model provides means for the appraisal of the market potential of emerging e-services. Keywords: supply chain integration; supply chain management; SCM; container management; service industry; SVNs; service value networks; financial viability; freemium model; customer lifetime value; customer loyalty; e-services; electronic services; online services. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijisma:v:9:y:2015:i:3:p:137-177 Access Statistics for this article More articles in International Journal of Integrated Supply Management from Inderscience Enterprises Ltd |
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