Consequential effects of leading technology-driven offensive strategy in a universal bank

Asare Yaw Obeng and Alfred Coleman

International Journal of Information Technology and Management, 2024, vol. 23, issue 1, 13-32

Abstract: Globally, banking industry is saddled with intense competition. Management of banking firms are required to formulate effective strategies to drive their capabilities to compete, discover and defend their positions in a competitive industry. İn Ghana, universal banks are leveraging the capabilities of information technology to devise technology-driven offensive strategies. The core of these strategies is embarking on innovative activities to enhance performance and respond to business challenges. A qualitative analysis was performed using primary data from 17 participants. Using NVivo, consequential effects of IS-technological innovation (ISTI) on business challenges, innovation performance, operational performance; and specific moderating factors of ISTI were assessed. Strategic-IS Project impacts strong (r = 0.634601) and positive on ISTI than the other moderators. ISTI impacts strongly (r = 0.644951) and positively on operational performance. With r = 0.7422, innovation performance positively and strongly influences operational performance. ISTI impacts positively on business challenges.

Keywords: bank; business challenges; Ghana; information systems; moderating factors; offensive strategy; qualitative analysis; technological innovation. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijitma:v:23:y:2024:i:1:p:13-32

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