Building competitive advantages in a transition economy by ODM instead of OEM: the case of Donlim

Wei Yu, Hong-ming Xie and Hai-lin Lan

International Journal of Learning and Intellectual Capital, 2010, vol. 7, issue 2, 222-234

Abstract: Guangdong Donlim Kitchen Group Co., Ltd., founded in 1988, has changed from a small assembling factory to a leader in the small home appliance industry. This paper studied its development strategy of focus, internationalisation and innovation design. We hope it will be of profound significance for a wide range of manufacturing enterprises in developing economies which are facing the transformation from a cost advantage orientation to a value orientation.

Keywords: internationalisation; innovative design; strategy; competitive advantage; transition economies; ODM; original design manufacturing; home appliances; China; innovation; manufacturing industry; value orientation; industrial design. (search for similar items in EconPapers)
Date: 2010
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