Causal maps and the performance measurement of CSR related intangibles: a case study

Cristiana Parisi and Kai N. Hockerts

International Journal of Learning and Intellectual Capital, 2011, vol. 8, issue 3, 290-309

Abstract: This paper uses a longitudinal case study to investigate the possible use of causal maps in the process of performance management and measurement of corporate social responsibility's (CSR) related intangibles. An inductive theory building methodology (Glaser and Srauss, 1967; Eisenhardt, 1989; Van de Ven, 1992) is adopted taking an open-ended fieldwork approach towards the research question. In choosing our case study, the pharmaceutical industry was targeted as notable for relevant CSR investment; within the sector, we chose a traditional industry leader, Novo Nordisk, because of its outstanding corporate social performance. The mapping process at Novo Nordisk produced a qualitative record of the company's perceived competitive advantages, related to managing CSR related intangibles. This allowed the strategic direction to be developed as a network of statements about intentions, their importance and how they are to be implemented and measured was created.

Keywords: corporate social responsibility; CSR; sustainability; sustainable development; strategic performance; causal maps; performance measurement; related intangibles; performance management; inductive theory building; Barney Glaser; Anselm Strauss; Kathleen Eisenhardt; Andrew Van de Ven; pharmaceutical industry; Novo Nordisk; Denmark; mapping processes; qualitative records; competitive advantages; strategic direction; statements of intention; learning; intellectual capital; business models; innovation. (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijlica:v:8:y:2011:i:3:p:290-309

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