E-learning implementation from strategic perspective: a case study of Nottingham University

Chih-Cheng Lin, Zheng Ma and Chi-Cheng Chang

International Journal of Learning and Intellectual Capital, 2012, vol. 9, issue 1/2, 125-136

Abstract: E-learning is spreading not only in the USA but also in the UK. Most available literature concentrates on e-learning platforms, but do not explore the factors related to e-learning implementation from a strategic or organisational perspective. Many academic institutes and their IT departments are now facing the challenges of selecting and implementing the right e-learning solutions. In order to understand the entire process associated with e-learning implementation in higher institutes which has not yet been a linear process but came probably with top-down, bottom-up, or flowers blooming approach. However, the transform process is extremely complex. To make sense of this complexity, the authors adopted strategic IS management profile (Sabherwal et al., 2001) into the research. To explore this speculation, the research uses a qualitative constructivist approach. Based on an exhaustive case study of one higher institute's experience, the paper shows that maintaining the alignment is still a crucial issue but hard to achieve. The pressure of achieving alignment may be even more considerable with the implementation of e-learning systems.

Keywords: electronic learning; online learning; internet; world wide web; strategic alignment; UK; United Kingdom; higher education; bandwagons; universities; innovation; University of Nottingham; strategic perspectives; e-learning platforms; e-learning implementation; organisational perspectives; academic institutions; ICT; information technology; communications technology; e-learning solutions; linear processes; top-down approaches; bottom-up approaches; flowers blooming approaches; information services; management profiles; qualitative constructivist approaches; intellectual capital; innovation. (search for similar items in EconPapers)
Date: 2012
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