Motivating factors to promote tourism in India: using AHP methods

Rupesh Kumar, Surendra Kansara, Deepak Bangwal, Akhil Damodaran and Ajay Jha

International Journal of Logistics Systems and Management, 2022, vol. 42, issue 3, 407-426

Abstract: This study seeks to investigate the various criteria along with different motivation factors with the motive to improve people's leisure time. All these motivating factors have their importance to enhance tourism within the country and also help in economic development. The primary data of this research collected through a questionnaire survey. Then we used the analytic hierarchy process (AHP) theory to analyse the factors and sub-factors of the hierarchical structure. This study reveals the application of AHP to examine the tourism theory and suggested recommendations and solutions for the Indian tourism industry. The proposed framework can be used by tour operators to avoid the uncertainty in decision making as well to improve the efficiency of tourism performance.

Keywords: analytic hierarchy process; AHP; tourism industry; multi-criteria decision methods; MCDM. (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=124193 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijlsma:v:42:y:2022:i:3:p:407-426

Access Statistics for this article

More articles in International Journal of Logistics Systems and Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().