Consumer perception of CSR activities of the firm in retail sector: systematic literature review

Ekaterina Nazarenko

International Journal of Management Concepts and Philosophy, 2025, vol. 18, issue 2, 247-261

Abstract: CSR perception by consumers started to play an important role in the retail industry. Consumer concern makes companies act socially and environmentally responsible. This paper aims to provide the results from the qualitative analysis that is presented in the form of a systematic literature review analysis. The main contribution of this paper is an integrated framework that shapes existing knowledge on consumer perception of CSR and summarises possible avenues of further research in the retail industry with a focus on consumer perception. The obtained outcomes will be valuable for marketing scholars who are working in this field as well as practitioners from the retail field who are interested in socially responsible activities.

Keywords: corporate social responsibility; CSR; retail CSR; sustainable retail; green retail; consumer behaviour; consumer decision making; consumer trust; consumer loyalty; stakeholder theory; systematic literature review. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=145430 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmcph:v:18:y:2025:i:2:p:247-261

Access Statistics for this article

More articles in International Journal of Management Concepts and Philosophy from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().