Fandom as a mode of second production: active audienceship of the rising shadow

Saara L. Taalas and Irma Hirsjärvi

International Journal of Management Concepts and Philosophy, 2013, vol. 7, issue 3/4, 245-262

Abstract: Looking and visuality imply an audience. The aim of this paper is to open audience's passive role as a communicative receiver for discussion. The paper will focus on the productive practices of a digital fandom network of science fiction and fantasy genre literature. It connects Walter Benjamin's notions of the afterlife of texts and the translator's task (1924, 1936) to fandom as a productive network (Fiske, 1992; Jenkins, 1992). The empirical analysis draws from an ethnographic study of a Finnish science fiction and fantasy literature fandom Rising Shadow digital network, www.risingshadow.net. The analysis illuminates how networked exchanges produce translation zones and loving closeness as a form of afterlife of genre texts facilitating learning, accumulation of expertise within fandom network, and even professional development that is linked to commercial publishing and fan production in media.

Keywords: audience participation; science fiction; fandom; literature; organisation; digital production networks; consumption; innovation; consumer culture; fantasy fiction; afterlife of texts; translator's task; ethnography; Rising Shadow; learning; expertise; professional development. (search for similar items in EconPapers)
Date: 2013
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