East Asian supply chains: designer mobile phones

Mark M. Lennon

International Journal of Management and Decision Making, 2011, vol. 11, issue 3/4, 284-297

Abstract: This paper explores the unique events surrounding the launch in 2007 by KDDI, Japan's number two mobile telecommunications firm, of mobile phones that are fashion accessories. Reasons for their popularity are described, and with it the concurrent development of a unique global production and supply chain system. The contribution to the literature is the extension of existing theories on completion and value creation.

Keywords: mobile phones; cell phones; Nippon Telegraph and Telephone; NTT DoCoMo; KDDI Corporation; Japan; mobile commerce; electronic commerce; e-commerce; SCM; supply chain management; East Asian supply chains; designer phones; telecommunications industry; fashion accessories; completion; value creation; management; decision making. (search for similar items in EconPapers)
Date: 2011
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