 Rapid productisation as a strategic choice in small- and medium-sized companiesKai Hänninen, Ville Isoherranen, Tuomo Kinnunen and Harri Haapasalo International Journal of Management and Decision Making, 2014, vol. 13, issue 1, 1-16 Abstract: The objective of this study was to describe how rapid productisation (RP) can be used as a strategic choice for small- and medium-sized enterprises (SME). This study attempts to offer insight regarding how a given strategy and competitive situation forces companies to make decisions to abandon formal predetermined procedures. This case study examines the RP concept through the clarification of business case objectives set to start RP. It scrutinises the use of RP as a strategic decision in the case of SMEs. The study presents enablers for RP, the objectives for RP and RP as a strategic choice. In addition, it provides support for the managers of SMEs in considering RP as a revenue making option. Planned and intentional RP allows a company to react on customer expectations without unnecessarily expanding the company offerings. RP is a new concept originating from practical challenges in sales situations. Keywords: SME strategy; rapid productisation; case study; value creation; decision making; strategic choices; small and medium-sized enterprises; SMEs; customer expectations. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmdma:v:13:y:2014:i:1:p:1-16 Access Statistics for this article More articles in International Journal of Management and Decision Making from Inderscience Enterprises Ltd |
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