 Goal-directed emotions nudge R%D investment decisionsJoon Kim and Hokyoung Ryu International Journal of Management and Decision Making, 2021, vol. 20, issue 1, 29-57 Abstract: R%D investment is a risk-taking decision for innovations. However, a trade-off relationship exists between short-term profit and R%D expenditure (present vs. future), because of the uncertainty involved. Choosing to invest in R%D is thus seen as a risk-taking propensity of the decision-makers, and how to perceive the risk is susceptible of their cognitive system. This study included three empirical studies involving R%D investment situations. It looked at how goal-directed emotion worked for the decision-maker's risk-taking propensity, and how this motivated to construct her/his goal-directed efforts in R%D investment. Study 1 showed that the affect heuristic confirmed the decision-maker's risk-taking propensity, and the electrodermal activity (EDA) measure in Study 2 revealed that the affect heuristic contributed to the goal-directed emotion. The last experiment (Study 3) revealed how one's risk-taking propensity, motivated by the decision-maker's goal-directed emotion, modulated the goal-directed efforts. Finally, the implications and suggestions for the decision-makers with regard to the R%D investment were discussed. Keywords: goal-directed emotion; affect heuristic; risk-taking; goal-directed effort; R%D investment. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmdma:v:20:y:2021:i:1:p:29-57 Access Statistics for this article More articles in International Journal of Management and Decision Making from Inderscience Enterprises Ltd |
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