A decision support model for online marketing investment decisions

Lucie Waleczek Zotyková

International Journal of Management and Decision Making, 2025, vol. 24, issue 2, 152-168

Abstract: This study provides a decision support model for starting e-commerce projects. The proposed model uses individual tips from online marketing activities for investment decisions in online marketing using profit simulation and modelling. An e-shop was established and operational in 2022. The coronavirus pandemic (COVID-19) had a wide-ranging effect on e-commerce, technology, business, travel, and the economy. Regression analysis was used to investigate the viability of e-commerce projects considering seasonal trends. The proposed decision support, along with its assessment model and fine-tuning procedures, is described in this study.

Keywords: COVID-19 pandemic; decision support; e-commerce; changes in shopping behaviour; online marketing; regression modelling; search engines; simulation; small and medium companies; social networks. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=144710 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmdma:v:24:y:2025:i:2:p:152-168

Access Statistics for this article

More articles in International Journal of Management and Decision Making from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().