The impact of RBV on value creation in the pharmaceutical industry

Telma Ferreira dos Santos, Angelo Pereira, Ricardo Correia, João Geraldes, Rui Gonçalves and Renato Lopes da Costa

International Journal of Management and Decision Making, 2025, vol. 24, issue 3, 257-287

Abstract: The theory of the resource-based view addresses all the complexity of adopting strategic methods in competitive environments, such as the pharmaceutical industry, in which there is a constant struggle to acquire competitive advantage and for companies to differentiate themselves from others. Having said this, it is important to understand the impact that the resource-based view can have on the pharmaceutical industry, and how it can generate competitive advantage for different companies. The methodology for data collection was the realisation of semi-structured interviews based on questions that emerged throughout the literature review, where the MAXQDA software was used for analysis and coding of the corpus of each interview. It was concluded that this type of strategy has several positive impacts at the internal and external levels of the pharmaceutical industry, ranging from the creation of more competitive environments through the success of innovation, the allocation of resources in the best way to meet the needs of the company and the market, and clearly a greater internal knowledge of the weaknesses of each company, investing in continuous improvement.

Keywords: strategy; pharmaceutical industry; competitive advantage; market gaps. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=145902 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmdma:v:24:y:2025:i:3:p:257-287

Access Statistics for this article

More articles in International Journal of Management and Decision Making from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().