Role of capability and professional marketing control in business results

Paola Andrea Ortiz-Rendón, Jose Luis Munuera-Alemán and Luz Alexandra Montoya Restrepo

International Journal of Management and Decision Making, 2026, vol. 25, issue 2, 159-183

Abstract: Managers today increasingly demand proof that marketing decisions influence business results. This study explores the link between capability and professional marketing control, examining their effects on both non-financial and financial outcomes. We conducted a cross-sectional survey of 301 marketing managers and analysed the data using partial least squares structural equation modelling (PLS-SEM) via SmartPLS 4. The results reveal the mediating role of professional control in explaining how capability control influences financial outcomes. Moreover, the findings offer evidence of the positive effect of capability control on non-financial results. This work advances the understanding of marketing control across industries and its impact on business performance, with a specific emphasis on professional and capability control.

Keywords: marketing capability control; marketing professional control; non-financial results; financial results. (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=152085 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmdma:v:25:y:2026:i:2:p:159-183

Access Statistics for this article

More articles in International Journal of Management and Decision Making from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().