Strategic management of new products development at technological conglomerate network using expert support systems

Hsing Hung Chen, Amy H.I. Lee and Yunhuan Tong

International Journal of Management and Decision Making, 2008, vol. 9, issue 1, 16-30

Abstract: While Analytic Hierarchy Process (AHP), a popular Multi Criteria Decision-Making (MCDM) method, is able to deal with the strategic New Products Development (NPD) selection by synthesising subjective judgement, the judgement of experts is usually obscure. To deal with the vagueness in responses, an original AHP incorporated with sensitivity analysis instead of popular fuzzy AHP model is proposed and a firm can make a decisive evaluation by applying the new model more easily. In addition, the research finds that technological development keeps the network on leading technologies and diversified/differentiated development satisfies every customer's individual needs under industrialised Mass Customisation (MC) manufacturing network.

Keywords: new product development; NPD; technological conglomerate networks; TCN; decision making; analytical hierarchy process; AHP; strategic management; sensitivity analysis; mass customisation; manufacturing networks; expert support systems. (search for similar items in EconPapers)
Date: 2008
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