The application of fuzzy analytic hierarchy process for supply chain decision making: a case study of original brand manufacturing of the sewing machine industry in Taiwan

Tzong-Ru Lee, Tsung-Yu Tuan and Man-Chen Liu

International Journal of Management and Decision Making, 2008, vol. 9, issue 2, 154-162

Abstract: In the process of Original Brand Manufacturing (OBM), good Supply Chain Management (SCM) is essential to avoid the Bullwhip Effects such as the lack of stock, overstock or unsatisfactory products that are detrimental to the development. Our study focuses on the supply chain concept under three aspects, viz. R&D, production and marketing; and chooses the sewing machine manufacturers in Taiwan as the study subject. Through questionnaires on five types of managers, and by using Fuzzy Analytic Hierarchy Process (FAHP), we find out the Key Success Factors (KSF) as guidelines for the sewing machine manufacturers in Taiwan in the development of OBM.

Keywords: supply chain management; SCM; original brand manufacturing; OBM; key success factors; KSF; fuzzy AHP; analytical hierarchy process; FAHP; sewing machine manufacturers; decision making; Taiwan; R&D; marketing; production; research and development. (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=17197 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmdma:v:9:y:2008:i:2:p:154-162

Access Statistics for this article

More articles in International Journal of Management and Decision Making from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().