 Adoption of focus group and policy Delphi to blue ocean strategy: a proposed conceptual modelAlex Hou Hong Ng, Dominic Hoe Chai Lau and Wan Khairuzzaman Wan Ismail International Journal of Management and Enterprise Development, 2014, vol. 13, issue 2, 130-146 Abstract: Although blue ocean strategy (BOS) has been well regarded and widely accepted in both academic and business domains recently, nevertheless some researchers criticised the concept is being too descriptive and lack of formulated theoretical foundation. In this context, this paper aims to further extend the BOS formulation process by introducing quantitative approach to substantiate the validity of key competing factors in the strategy canvas to strengthen its theoretical construct. The paper begins by highlighting the background and research questions of this study, followed by a brief review on the concept of BOS and its analytical tools as well as the related research problems and issues. Subsequently, focus group and policy Delphi were introduced to incorporate into the BOS formulation process and a conceptual model is proposed to address the questions raised earlier. Finally, it is concluded with a proposed conceptual model and the future research avenue. Keywords: blue ocean strategy; BOS; strategy canvas; focus groups; Delphi method; policy Delphi; conceptual modelling. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmede:v:13:y:2014:i:2:p:130-146 Access Statistics for this article More articles in International Journal of Management and Enterprise Development from Inderscience Enterprises Ltd |
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