Learning preferences and brand management in the Thai housing estate industry

Vissanu Zumitzavan

International Journal of Management and Enterprise Development, 2020, vol. 19, issue 1, 42-57

Abstract: This research scrutinises the linkages between manager learning preferences (LP), brand management (BM), and levels of firm performance (FP) of housing estate firms in Thailand. Mixed methods were applied. The research objectives were to understand the relationship between the independent and dependent variables, and to provide recommendations on how to increase firm performance. The findings suggest that the optimal LP for managers of housing estate firms are the pragmatist, reflector, activist, and then theorist learning preferences, whilst BM was established as a mediator.

Keywords: brand management; development; knowledge management; learning preferences; management; organisational development. (search for similar items in EconPapers)
Date: 2020
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