Growth management of digital service startups in the Brazilian context

Laura de Amorim Lana Dib, Matti Muhos, Veronica Freitas de Paula, Vérica Freitas and Martti Saarela

International Journal of Management and Enterprise Development, 2024, vol. 23, issue 1, 51-72

Abstract: Even though growth management in digital startups has been researched in developed countries, there is a relative paucity in the context of emerging economies. This study aims to bridge the above-described gap by clarifying the growth management priorities of digital service startups in Brazil by analysing the experiences of the owner-managers of and reflecting these through a thematic framework of service business growth management. A multiple-case study was conducted using the critical incident technique on nine startups. As a result, this study opens the contextual aspects of growth management in Brazilian digital service startups from the perspectives of digital service business and Brazilian startup ecosystem. The findings can be used as propositions for theory building and as a benchmark for the owner-managers, intermediaries, and policymakers. The research strategies presented in this study can be used as reference for opening new contexts.

Keywords: startup; digital service; startup stage; service business; Brazil; growth management; enterprise development; digitalisation; contextual characteristics; multiple case study; emerging economies. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=138442 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmede:v:23:y:2024:i:1:p:51-72

Access Statistics for this article

More articles in International Journal of Management and Enterprise Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().