The perceived value of website features: an exploratory study of small regional accommodation providers in Australia

Stephen Burgess, Carmine Sellitto and Andrew Wenn

International Journal of Management and Enterprise Development, 2005, vol. 2, issue 3/4, 374-386

Abstract: This paper reports on research that investigated web features perceived as being valuable by a group of small accommodation providers in a regional city in Australia. The research identified that promotional content is the most highly valued website feature. All participants derived positive benefits from their site, with positive customer feedback and increased bookings leading the way. Preliminary recommendations for similar businesses are suggested.

Keywords: website content; small business; micro business; regional accommodation providers; tourism industry; Australia; web features; promotional content; small firms; bed and breakfasts; SMEs; internet. (search for similar items in EconPapers)
Date: 2005
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