The longitudinal literature review on the interaction between manufacturing and marketing: a multidimensional content analysis

Li-Ling Hsu and Tsong-Ming Lin

International Journal of Management and Enterprise Development, 2006, vol. 3, issue 1/2, 114-146

Abstract: This study has analysed the related empirical studies from the publications validated by ISI (Institute for Scientific Information) from 1980 to 2003. The study had acquired some results: the current trend is toward being customer-driven within two departmental issues; the marketing and manufacturing conflict has gradually focused on tactical and strategic levels; organisations have regarded the two departmental conflicts as constructive at present; the internal and external situation variables cannot be ignored; and much of the earlier related studies adopted traditional industries as sampling sources, however the high-tech industry has currently become the major survey target.

Keywords: manufacturing; marketing; situational factors; conflict; content analysis; ISI; manufacturing-marketing interface; high tech industries; literature review. (search for similar items in EconPapers)
Date: 2006
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