Developing measures of digital capital and virtual value chain construction in job search websites

Chung-Chu Liu and Hung-Jen Wang

International Journal of Management and Enterprise Development, 2007, vol. 4, issue 1, 66-81

Abstract: The purpose of this research is to construct the digital capital measures of job search websites. In-depth interviewing was used to collect data. Content analysis and analytical hierarchy process were employed to analyse data. According to the results, the study divides the digital capital into four dimensions: internet relational capital, internet customer capital, internet innovative capital and internet service capital. The research also develops 19 indicators for business digital capital assessment. Measuring digital capital can be used to help to formulate e-commerce strategy, provide an evaluation base for internet investors and allocate some resources for job search websites.

Keywords: analytical hierarchy process; AHP; content analysis; digital capital; electronic commerce; e-commerce strategy; e-recruiting; evaluation; in-depth interviewing; job websites; virtual value chain; job search; internet relational capital; internet customer capital; internet innovative capital; internet service capital; enterprise development. (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=11456 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmede:v:4:y:2007:i:1:p:66-81

Access Statistics for this article

More articles in International Journal of Management and Enterprise Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().