Corporate Social Responsibility and the Chief Executive Officer: determinants of a positive strategic intention towards Corporate Social Responsibility

Richard Peters, Xenophon Koufteros and Shawn Berman

International Journal of Management and Enterprise Development, 2009, vol. 6, issue 1, 38-54

Abstract: Corporate Social Responsibility (CSR) has evolved from mere social philanthropy to its present conceptualisation as a distinct organisational strategy. This study treats CSR as a strategic decision, and focuses on the sense-making process of the Chief Executive Officer (CEO) with respect to pro-CSR intent. We consider collectively multiple structural determinants including personal values, stakeholder culture and environmental munificence and relate them to an intention by the CEO to act in a socially responsible manner.

Keywords: CEO; Chief Executive Officer; CSR; corporate social responsibility; decision making; enterprise development; individual values; stakeholder culture. (search for similar items in EconPapers)
Date: 2009
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