Towards a vibrant automotive museum: an entrepreneurial approach

Jace Baker and Patrick S. McInturff

International Journal of Management and Enterprise Development, 2009, vol. 7, issue 2, 142-162

Abstract: Many museums struggle to attract patrons and maintain their financial viability while retaining their integrity as institutions among serious curators, collectors and academics. The authors chose a niche player in the museum world, but one with a huge enthusiast base from this to garner additional patronage and present a model for developing and implementing a successful strategy.

Keywords: boards; enterprise development; entrepreneurial approach; automotive museums; non-profit organisations; strategy; volunteers; automobile industry; patronage; entrepreneurship. (search for similar items in EconPapers)
Date: 2009
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