Looking beyond technology: a study of e-commerce trust perception by Jordanian customers

Ahmad Khasawneh, Mohammad Bsoul and Iyad Al-Azzam

International Journal of Management and Enterprise Development, 2010, vol. 8, issue 2, 175-183

Abstract: An increasing number of studies into the adoption and usage behaviour of e-commerce systems have focused on technology and situational characteristics. These past studies provide an understanding of the contextual factors offering a simple dichotomous measure rather than the manner of usage. This paper attempts to evaluate whether trust issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that trust issues are major barriers to internet banking and e-commerce activities among consumers.

Keywords: ICT; information technology; communications technology; trust perception; e-commerce; electronic commerce; Jordan; usage behaviour; situational characteristics; contextual factors; dichotomous measures; barriers; internet banking; consumer attitudes; online banking; electronic banking; e-banking; world wide web; management; enterprise development. (search for similar items in EconPapers)
Date: 2010
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