Cooperation process: what motivates individuals to participate in a cooperative?

Rozelia Laurett and Mário Franco

International Journal of Management Practice, 2018, vol. 11, issue 1, 93-110

Abstract: Setting out from the relevance of cooperatives worldwide and their important economic and social role, this research aims to understand what motivates cooperators in different segments to be part of a cooperation process with a cooperative. To do so, an exploratory and qualitative study was carried out following the multiple case study method. For data-collection, ten semi-structured interviews were held based on a previously defined script. These interviews were recorded and transcribed, followed by content analysis through codification and categorisation. From analysis of the interviews, 37 variables motivating members to participate in a cooperative were identified, with these being grouped according to their similarity in five categories: (1) external influences; (2) characteristics of the cooperative; (3) socio-psychological; (4) relationships; and (5) benefits. Some implications for theory and practice and suggestions for future research are also presented.

Keywords: cooperative; cooperator; motivators; cooperation; Brazil. (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmpra:v:11:y:2018:i:1:p:93-110

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