An integrated analysis of factors affecting consumers' purchase intention toward batik: a comparative study between Indonesia and Malaysia

Keni Keni, Lerbin R. Aritonang R., Ary Satria Pamungkas and Nicholas Wilson

International Journal of Management Practice, 2022, vol. 15, issue 1, 87-107

Abstract: This paper was written to understand which factors play a significant and important role in determining consumers' intention to purchase batik in Indonesia and Malaysia. This study implements the survey method, with questionnaires as the tools which had been used to collect all of the data required in this study. A total of 208 samples were collected in Indonesia, while a total of 204 samples were collected in Malaysia. All the respondents were those who have bought, used, or purchased batik for the past two years. After collecting all the data required in this study, the data were then analysed using PLS-SEM method in order to understand and gather some important information regarding the relationships between variables assessed in this study. After analysing all data, it can be concluded that in Indonesia, only perceived value has a direct and significant impact on purchase intention, while in Malaysia, only perceived quality has a significant and positive impact toward purchase intention through trust.

Keywords: batik sector; perceived value; perceived quality; trust; purchase intention; multi-country study. (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=119924 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmpra:v:15:y:2022:i:1:p:87-107

Access Statistics for this article

More articles in International Journal of Management Practice from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().