 Revisiting consumer ethnocentrism using thematic cluster analysisGovind Nath Srivastava and Daviender Narang International Journal of Management Practice, 2025, vol. 18, issue 2, 133-156 Abstract: Globalisation and economic integration impacted the world economy like a tidal wave. The lesson of the pandemic and the post-COVID effect forced countries to rethink consumer ethnocentrism as local retailers/small vendors helped customers in the most difficult time. The pandemic transformed the global economy into a closed economy, and only those countries, which were self-reliant and sustainable countered the pandemic effectively. This study is conducted to perform a systematic, structured, and comprehensive review of consumer ethnocentrism using bibliometric analysis. The present study examines the relationship between the research constituents and proposes a research proposition to carry forward the study. The result of bibliometric analysis brought four clusters: ethnocentrism, country of origin, cosmopolitanism and CET Scale and ethnicity. This study is significant and distinct as we found insignificant studies, which used integrated methods SLR, bibliometric and content analysis to analyse the intellectual structure of the domain. Keywords: consumer ethnocentrism; bibliometric analysis; content analysis; systematic literature review; SLR; country of origin. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmpra:v:18:y:2025:i:2:p:133-156 Access Statistics for this article More articles in International Journal of Management Practice from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.