A framework for Global Implementation of ECR

M. Khurrum S. Bhutta and Pedro M. Reyes

International Journal of Management Practice, 2006, vol. 2, issue 1, 58-71

Abstract: Efficient Consumer Response is an approach to replenishing products by increasing efforts in inventory control, lowering costs and improving customer service. It is based on integrated Electronic Data Interchange (EDI), Demand Management, Continuous Product Replenishment and Enabling Technologies that help in ordering and tracking product, and information flows. This paper depicts the various ECR initiatives and then provides a frame work to study the global barriers in the implementation of ECR. The framework is based on several factors including trust, technology, macro-economics, organisation, finance and operations. This work is an initial attempt and provides a framework for future research. The literature review, though extensive, is not exhaustive and because of the dynamic nature of global commerce, the barriers identified are subject to change.

Keywords: efficient consumer response; ECR; data exchange; global implementation; barriers; framework; inventory control; cost reduction; customer service; electronic data interchange; EDI; demand management; continuous product replenishment; enabling technologies; information flow; supply chain management; SCM. (search for similar items in EconPapers)
Date: 2006
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