Profitable innovation for corporate entrepreneurship (PRINCE): cases from a multinational company

Alper Alsan and Ilayda Pasiner

International Journal of Management Practice, 2009, vol. 3, issue 3, 209-225

Abstract: Continued innovation of products, services, technology with corporate entrepreneurship is a lasting way to keep a business on its feet. Despite the findings and practices, innovation management is still a big challenge for corporate entities. In this paper, a new corporate innovation framework for successful innovation is developed. This framework is applied to three regional companies in a multinational company – Siemens AG. The results show that the framework is able to identify the strengths and weaknesses of the regional companies such that the decision-makers can decide on improvement areas in order to have more successful innovations.

Keywords: corporate innovation; corporate entrepreneurship; management practice; MNCs; multinational corporations; profitable growth; PSO; people–system–organisation; innovation management; Siemens AG; regional companies. (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmpra:v:3:y:2009:i:3:p:209-225

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