Marketing, manufacturing and logistics: an empirical examination of their joint effect on company performance

Krisztina Demeter and Krisztina Kolos

International Journal of Manufacturing Technology and Management, 2009, vol. 16, issue 3, 215-233

Abstract: Companies are complex organisations where a lot of activities have to work properly in order to reach success. Since organisational functions have separate literature and practical knowledge, we do have very little knowledge on how the various functions together contribute to company success. Based on a wide-scale empirical study on Hungarian competitiveness, we examine to what extent three functions of the supply chain, marketing, manufacturing and logistics, can contribute to business success. The results show marketing and manufacturing have larger effect on company performance than logistics. However, the three functions together play a minor, although significant role in company success.

Keywords: marketing; manufacturing; logistics; company performance; Hungary; competitiveness; business success. (search for similar items in EconPapers)
Date: 2009
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