Improving the new product introduction process in manufacturing companies

Philip Charles Ruffles

International Journal of Manufacturing Technology and Management, 2000, vol. 1, issue 1, 1-19

Abstract: Product differentiation and market penetration in a competitive global market will continue to be dependent upon developing quality products. This paper describes the product differentiation and market penetration in a competitive global market will continue to be dependent upon developing quality products. It describes the process of introducing new products to the market-place and outlines one example of best practice for the development, production and support of new products, in a customer-focused manufacturing business. It discusses the implications for organization structure, teamwork and the application of information technology as a means of continuously improving the new product introduction process to secure a competitive advantage.

Keywords: best practice; concurrent engineering; design reviews; integrated product definition; integrated project teams; new product introduction process; new product planning; preliminary design; product development; risk assessment; work breakdown structure. (search for similar items in EconPapers)
Date: 2000
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