Business model of service-driven manufacturing from S-G logic perspective

Xiaoyan Liu, Zhaoquan Jian, Kwanho Thomas Yeung and Jeff Yeung

International Journal of Manufacturing Technology and Management, 2019, vol. 33, issue 3/4, 234-255

Abstract: This research aims to contribute knowledge of value creation in service-driven manufacturing based on S-D logic rather than G-D logic. By using case study methodology to gather primary and secondary data, we have addressed four key research questions and identified significant findings which enable managerial discussion. Several research highlights include: 1) a set of synergistic managerial practices, including establishing interactive platforms, defining participating rules and building incentive mechanism, can achieve better use of operant resources of multiple actors; 2) managing the interactive platform and tools is a vital condition for value co-creation with multiple actors; 3) the use-value of customer is determined by means of personalised service based on customers' context; 4) a service ecosystem is built according to the shared institutional logic and clear rules of action. This study will promote the development of the manufacturing servitisation theory towards the S-D logic paradigm.

Keywords: service-dominant logic; S-D logic; service-driven manufacturing; business model; value co-creating; service ecosystem. (search for similar items in EconPapers)
Date: 2019
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