Concurrent engineering at Titan Industries Ltd: a case study from the watch industry

B.V. Nagaraj

International Journal of Manufacturing Technology and Management, 2004, vol. 6, issue 3/4, 345-360

Abstract: This is a case study on the application of concurrent engineering for reducing the product development time in a watch-making firm. By using a horizontal interaction process, overlapping phases of development, carrying frequent reviews and cross-functional teaming the company reduced the product development cycle time. Concurrent engineering helped Titan watches to develop watches in a shorter time and increase product variety through horizontal interactions. These require coordination and cohesive teamwork. The benefits have been substantial. Competition is inducing every firm to shorten product development time and work in an integrated manner.

Keywords: concurrent engineering; new product development; Tata Group; Titan Industries; watch industry; India; simultaneous engineering. (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=5409 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmtma:v:6:y:2004:i:3/4:p:345-360

Access Statistics for this article

More articles in International Journal of Manufacturing Technology and Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().