 Group cohesion, personality and leadership effect on networked marketing staff performanceKenneth David Strang International Journal of Networking and Virtual Organisations, 2012, vol. 10, issue 2, 187-209 Abstract: An Australian-based marketing design team was studied (n = 127) to measure how leadership, personality and other factors impact their project performance. The teams were multicultural (91% were not Australian born) and they communicated almost exclusively using virtual communications software. Proven instruments were selected from the literature to measure transformational and transactional leadership perceptions, along with personality traits. Substitutes for leadership were recast as controls, namely cohesion, gender, and professional orientation. Descriptive statistics, correlation, and hierarchical linear modelling regression were used to test the hypotheses. Three factors had significant predictive effect: high cohesion, high transactional leadership and an agreeable personality trait. Keywords: virtual project teams; marketing design; online team performance; networked team performance; transformational leadership; transactional leadership; group cohesion; agreeable personality traits; virtual project management; Australia; marketing staff performance; virtual teams; teamwork; gender; professional orientation. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijnvor:v:10:y:2012:i:2:p:187-209 Access Statistics for this article More articles in International Journal of Networking and Virtual Organisations from Inderscience Enterprises Ltd |
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