Perceived value of smartphones and tablets for mobile business in small and medium enterprises

Michael H. Quade and Uwe Leimstoll

International Journal of Networking and Virtual Organisations, 2017, vol. 17, issue 4, 317-340

Abstract: A majority of people in industrialised countries is using mobile devices like smartphones and tablets for private and business activities. The possibilities and opportunities of mobile business are considered in micro-enterprises as well as in small and medium-sized enterprises (SMEs). The question is: what is the perceived value of these devices? Do these devices have a positive impact on the productivity, flexibility and business processes of companies? The goal of this paper is to develop a model that helps to identify and explain this impact. The model is estimated using partial least square (PLS) structural equation modelling. The results show that the model has only a medium to weak predictive power when using the full data set. The reason is unobserved heterogeneity in the data. The model is becoming a high predictive power after applying a prediction-oriented segmentation (POS) with six segments.

Keywords: empirical study; small and medium-sized enterprises; SME; mobile business; e-business; perceived value; smartphones; tablets. (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijnvor:v:17:y:2017:i:4:p:317-340

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