Promoting trust in B2B virtual organisations through business and technological infrastructures

Ioannis Ignatiadis, Adomas Svirskas, Bob Roberts and Konstantinos Tarabanis

International Journal of Networking and Virtual Organisations, 2006, vol. 3, issue 4, 395-411

Abstract: The purpose of this paper is to propose ways to increase the level of trust in online Business-to-Business (B2B) communities, through the use of business and technological schemes. From the business point of view, two mechanisms are proposed: (1) the use of Service Level Agreements, special forms of contracts popular in the provision of IT services industry, which can be introduced to cover all legal and non-legal requirements of online trading; and (2) the establishment of Support Centres, which can act as intermediaries between companies in case of dispute, and which can guarantee the trustworthiness of the companies involved in e-commerce. From the technological point of view, the use of a peer-to-peer approach in B2B e-commerce is discussed. From an empirical perspective, the work within the framework of the European Union co-funded research project 'LAURA' is presented.

Keywords: virtual organisations; business-to-business; B2B; e-commerce; electronic business; trust; service level agreements; support centers; peer-to-peer architecture; online communities; web-based communities; online trading; trustworthiness; networking. (search for similar items in EconPapers)
Date: 2006
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