Modelling trust recognition and evaluation in an electronic environment

Omer Mahmood

International Journal of Networking and Virtual Organisations, 2008, vol. 5, issue 3/4, 349-368

Abstract: This paper presents a trust building conceptual model in an electronic environment. The conceptual model integrates sociological aspects of trust evaluation with the dynamics of trust in electronic transactions. The presented conceptual model is then represented in a mathematical form to enable the user to calculate Worthy of Investment (WoI) value for an online transaction, on the basis of different aspects of online transactions. The mathematical model is based on the use of subjective probabilities which portray the user's corresponding level of trust on each dynamic of an online transaction. The conceptual and mathematical models are designed to be used by online users to evaluate and compare different online transaction options on the basis of rational computed assisted decision-making.

Keywords: trust recognition; electronic environments; human factors; perceived risks; trust evaluation; virtual environments; modelling; electronic transactions; online transactions; computed-assisted decision making. (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=18827 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijnvor:v:5:y:2008:i:3/4:p:349-368

Access Statistics for this article

More articles in International Journal of Networking and Virtual Organisations from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().