Why should I tell you? Applying a culturally attuned privacy theory to understand global customers' online disclosure behaviours in e-commerce transactions

Norhayati Zakaria, Nasriah Zakaria and Shafiz Affendi Mohd Yusof

International Journal of Networking and Virtual Organisations, 2009, vol. 6, issue 6, 604-619

Abstract: This paper explores the effect of cultural values and information privacy concerns on the online disclosure behaviours of global customers engaged in e-commerce activities. Hence, the general research question is as follows: In what ways do cultural values and privacy induce or deter online disclosure behaviours? To understand online disclosure behaviours from the cultural and privacy perspectives, the paper draws on two theoretical frameworks. Hall's (1976) high-context/low-context cultural theory illuminates how cultural values induce or discourage disclosure behaviours and Petronio's (2002) Communication Privacy Management (CPM) theory is useful in explaining the psychological boundaries between disclosure and privacy. Integrating these two theories offers a culturally-attuned privacy theory to understand online disclosure behaviours. Finally, the paper provides perspectives on the implications for e-commerce in its efforts to attract global customers.

Keywords: cultural values; computer-mediated communication; CMC; electronic commerce; e-commerce; information privacy; intercultural communication; online disclosure behaviour; culture; communication privacy management. (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=27791 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijnvor:v:6:y:2009:i:6:p:604-619

Access Statistics for this article

More articles in International Journal of Networking and Virtual Organisations from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().