 The impact of e-business on the demand-driven management: an empirical study in ChinaZhen Zhu and Jing Zhao International Journal of Networking and Virtual Organisations, 2010, vol. 7, issue 6, 560-580 Abstract: To meet the needs of increasing customisation, it is better for organisation to shift focus from supply-driven to demand-driven. However, the role of e-business in this trend remains unclear. From the e-business processes perspective, we present two models: a supply-driven model and a demand-driven model. Drawing from a sample of 105 traditional companies in China, we provide a comparison analysis to illustrate the impact of e-business on the demand-driven management using structural equation modelling (SEM). The results provide strong overall validation for the trend from supply-driven to demand-driven and show that companies with high level of e-business are good at demand-driven management. More companies with demand-driven strategy will improve demand integration through adopting e-business in ordering and CRM process. The results of this study will help managers understand the importance of e-business in improving responses to the needs of market and customers. Keywords: demand-driven management; supply-driven management; e-business; electronic business; demand integration; China; customisation; structural equation modelling; CRM; customer relationship management. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijnvor:v:7:y:2010:i:6:p:560-580 Access Statistics for this article More articles in International Journal of Networking and Virtual Organisations from Inderscience Enterprises Ltd |
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