The use of mobile application to buy insurance: an AHP-based study

Lav Ishan

International Journal of Operational Research, 2023, vol. 46, issue 3, 323-342

Abstract: The Indian insurance industry is moving towards integrating the latest technology in their business activities, as this can help in increasing the company's efficiency. The use of mobile is high among the current generation, using this platform by insurance companies as a part of their business activities can help the company in many ways. This paper focuses on the use of mobile software by the customer and what are the factors which drive its use. Quantitative data were collected using questionnaire and interview of the respondent was taken to get an in-depth perspective regarding the mobile application. It was found out that the mobile application of insurance companies is used less by the customers and the way of increasing the use of the application is discussed. Findings can help the companies in determining how they can popularise their company's mobile application among their existing and targeted customers.

Keywords: Indian insurance industry; insurance; Insuretech; multi-criteria decision making; analytical hierarchal process; AHP. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=129401 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijores:v:46:y:2023:i:3:p:323-342

Access Statistics for this article

More articles in International Journal of Operational Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().