A process modelling and simulation approach for business decision support in pre-conceptual product design

Magnus Lofstrand and Ove Isaksson

International Journal of Product Development, 2010, vol. 12, issue 2, 158-175

Abstract: This paper discusses creation of a support tool (SIMULINK model) for collaborative work process modelling and optimisation based on Simulation Driven Design (SDD). The purpose is to improve the studied company's ability to develop hardware-based services in an early concept stage, and to predict performance of a given service scenario before development. The approach is useful as a decision-support tool in evaluating and prioritising business offers and activities in the business offer process. The modelling and simulation approach minimises the cost of each concept and allows simulation of a number of different concepts before the actual work is carried out.

Keywords: process modelling; simulation; functional product development; design support; cost; delivery time; SDD; simulation driven design; pre-conceptual product design; optimisation; collaboration; service prediction; performance prediction; service performance; decision support systems; DSS; business offers; business activities. (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:12:y:2010:i:2:p:158-175

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