Comparing internal and alliance-based New Product Development processes: case studies in the food industry

Nina Veflen Olsen and Geir Gripsrud

International Journal of Product Development, 2011, vol. 13, issue 3, 245-261

Abstract: This paper reports a comparative two-case design study of in-house NPD projects as well as alliance-based NPD projects in a food company. Two contradicting propositions of the efficiency of NPD in an alliance compared with NPD performed internally are stated, and the findings indicate that the alliance-based NPD solution creates a better context for NPD than the in-house solution. The observed pattern may be interpreted in terms of the framework developed by evolutionary economics, which states that what a firm can do is mainly determined by its organisationally embedded routines.

Keywords: in-house NPD; new product development; strategic alliances; resources; routines; case study; food industry; alliance-based NPD; evolutionary economics. (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:13:y:2011:i:3:p:245-261

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