A holistic derivatives planning approach for platform-based designs

Dimitrios P. Koumanakos and Emmanuel D. Adamides

International Journal of Product Development, 2011, vol. 13, issue 4, 273-297

Abstract: In determining the sequence of derivatives' introduction in platform-based product designs, companies must take into account market and operational parameters simultaneously in a consistent way. This paper provides a quasi-analytical method for doing this by exploiting the representation of product structure, operations (sourcing and production), and market information in hypernetworks. Hence, derivatives sequences can be efficiently assessed with respect to their correspondence to market requirements, and the cost of switching from one derivative to another. The paper presents the theory behind and the development of the derivatives' assessment and comparison method, and its use by means of an example case.

Keywords: product platforms; derivatives planning; sourcing; hypernetworks; product design; product structure; operations; production; market information. (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijpdev:v:13:y:2011:i:4:p:273-297

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